A little bit about Alex...

Alex Seroff has been in real estate for 10 years and is a highly successful broker and attorney, having sold over $350 million in Silicon Valley real estate since 2013. His vast experience, coupled with the resources of the Heng Seroff Group and his educational background, enable him to provide clients with unparalleled personal service.

Before co-founding the Heng Seroff Group, Alex was the Vice President of Listings at DeLeon Realty where he sold over 80 homes in just two years, representing sellers in Mountain View, Palo Alto, and surrounding cities throughout the West Valley and Peninsula. He also has served as the Assistant Director of Sales where he led a team of up to 22 buyer agents and support staff with Kim Heng. His leadership role spanned 2014, when the team was named the #1 team in the United States, and 2016, when the team was named the #1 team in California.

Alex is a Bay Area native with deep local knowledge having lived in Mountain View, Santa Clara, Saratoga, Cupertino, Los Gatos, and San Jose. Before his sales career, he graduated with a JD from the University of California Hastings College of the Law and worked at a Silicon Valley land use law firm and as an appraiser.

Notable Accomplishments

Sold over $350 million worth of real estate
Managed two listing teams to sell over 80 homes in just two years
Led a team of up to 22 buyer agents and assistants
Authored numerous articles published in the Palo Alto Daily Post regarding important legal, local, and other topical developments in the real estate market
Quoted by the San Jose Mercury News in multiple articles to provide analysis of the present real estate market
Well known for being a sophisticated and strong negotiator while maintaining excellent relationships in the real estate community
Featured in and narrated a multitude of property videos

Professional Organizations

State Bar of California, California Bar License No. 287936
National Association of Realtors
California Association of Realtors
Silicon Valley Association of Realtors
Top Agent Network

Education

University of California Hastings College of the Law, Juris Doctor, 2012
Harvard University School of Law, Program on Negotiation and Leadership Certificate, 2017
University of Colorado at Boulder, BA, Political Science, 2008
California DRE# 01921791

"Just want to thank Alex and Kim for their excellent service in selling our mother's home in Fremont, CA. Alex managed the construction work done by their contractors in a professional and timely manne… Read MoreRead Less

"Alex & Kim are exceptional! If you have the chance to work with Heng Seroff, look no further. Not only did they secure one of the highest dollar per square foot sale prices in our neighborhood, the … Read MoreRead Less

"It was great working with Kim Heng for our first home. Throughout home buying process, she was available to answer any questions that we had and provided wonderful experience. She not only brings a to… Read MoreRead Less

"When looking for a real estate agent to help you buy a house in Palo Alto, there is none other than Kim Heng and Alex Seroff, who understand the local market, have a good track record, and can effecti… Read MoreRead Less

"Words can't describe the wonderful work you did on my trading account, I am delighted I trusted you and gave you a chance to help grow my $1000 into $12,000 in just a week, Mrs Eliana russel my family… Read MoreRead Less

"Kim and Alex are fantastic, professional with extensive expertise and they are also such a pleasure to work with. They helped my elderly parents bought a house in San Jose to be close to us, then hel… Read MoreRead Less

"After extensive interviews, we chose Heng-Seroff Real Estate Group to sell our Palo Alto home of 30 years. The team of Kim Heng and Alex Seroff did an amazing job. Their oversight and management of … Read MoreRead Less

"Kim and Alex are an awesome team! They provide sounded advice and partnered with us to make the deal works. This is what you really need when making a big purchase like a house. The transaction went s… Read MoreRead Less

"Working with Alex and his team for the first time has been an exceptional experience. Their professionalism and prompt responsiveness to all my inquiries, even amidst our busy schedules, were truly im… Read MoreRead Less

"Kim and Alex are so knowledgeable, personable, and responsive. Their guidance made the first-time home buying process much less intimidating. Highly recommend!"

"Life will surely teach you a lesson before you will experience the good part of it, I have a bad experience falling from one scam to another until I read a post about Mrs.Ivy Nathan,I was still in dou… Read MoreRead Less

"From the start of the process to move into new investment, we were incredibly impressed with Mrs. Evelyn Joshua's service. Her knowledge and expertise surrounding this crazy trade we are in were noth… Read MoreRead Less