A little bit about Alex...

Alex Seroff has been in real estate for 10 years and is a highly successful broker and attorney, having sold over $350 million in Silicon Valley real estate since 2013. His vast experience, coupled with the resources of the Heng Seroff Group and his educational background, enable him to provide clients with unparalleled personal service.

Before co-founding the Heng Seroff Group, Alex was the Vice President of Listings at DeLeon Realty where he sold over 80 homes in just two years, representing sellers in Mountain View, Palo Alto, and surrounding cities throughout the West Valley and Peninsula. He also has served as the Assistant Director of Sales where he led a team of up to 22 buyer agents and support staff with Kim Heng. His leadership role spanned 2014, when the team was named the #1 team in the United States, and 2016, when the team was named the #1 team in California.

Alex is a Bay Area native with deep local knowledge having lived in Mountain View, Santa Clara, Saratoga, Cupertino, Los Gatos, and San Jose. Before his sales career, he graduated with a JD from the University of California Hastings College of the Law and worked at a Silicon Valley land use law firm and as an appraiser.

Notable Accomplishments

  • Sold over $350 million worth of real estate
  • Managed two listing teams to sell over 80 homes in just two years
  • Led a team of up to 22 buyer agents and assistants
  • Authored numerous articles published in the Palo Alto Daily Post regarding important legal, local, and other topical developments in the real estate market
  • Quoted by the San Jose Mercury News in multiple articles to provide analysis of the present real estate market
  • Well known for being a sophisticated and strong negotiator while maintaining excellent relationships in the real estate community
  • Featured in and narrated a multitude of property videos


Professional Organizations

  • State Bar of California, California Bar License No. 287936
  • National Association of Realtors
  • California Association of Realtors
  • Silicon Valley Association of Realtors
  • Top Agent Network



  • University of California Hastings College of the Law, Juris Doctor, 2012
  • Harvard University School of Law, Program on Negotiation and Leadership Certificate, 2017
  • University of Colorado at Boulder, BA, Political Science, 2008
  • California DRE# 01921791
"As a general contractor, I've known Kim and Alex for approximately 10 years. We initially crossed paths while they were employed at one of the largest real estate firms in the Bay Area, where I providRead MoreRead Less
"Kim and Alex help me sell my home . Great and knowledgeable in their field. I would recommend to anyone selling/buying their home."
"Just want to thank Alex and Kim for their excellent service in selling our mother's home in Fremont, CA. Alex managed the construction work done by their contractors in a professional and timely manneRead MoreRead Less
"Alex & Kim are exceptional! If you have the chance to work with Heng Seroff, look no further. Not only did they secure one of the highest dollar per square foot sale prices in our neighborhood, the Read MoreRead Less
"It was great working with Kim Heng for our first home. Throughout home buying process, she was available to answer any questions that we had and provided wonderful experience. She not only brings a toRead MoreRead Less
"When looking for a real estate agent to help you buy a house in Palo Alto, there is none other than Kim Heng and Alex Seroff, who understand the local market, have a good track record, and can effectiRead MoreRead Less
"Words can't describe the wonderful work you did on my trading account, I am delighted I trusted you and gave you a chance to help grow my $1000 into $12,000 in just a week, Mrs Eliana russel my familyRead MoreRead Less
"Kim and Alex are fantastic, professional with extensive expertise and they are also such a pleasure to work with. They helped my elderly parents bought a house in San Jose to be close to us, then helRead MoreRead Less
"After extensive interviews, we chose Heng-Seroff Real Estate Group to sell our Palo Alto home of 30 years. The team of Kim Heng and Alex Seroff did an amazing job. Their oversight and management of Read MoreRead Less
"Kim and Alex are an awesome team! They provide sounded advice and partnered with us to make the deal works. This is what you really need when making a big purchase like a house. The transaction went sRead MoreRead Less
"Life will surely teach you a lesson before you will experience the good part of it, I have a bad experience falling from one scam to another until I read a post about Mrs.Ivy Nathan,I was still in douRead MoreRead Less
"From the start of the process to move into new investment, we were incredibly impressed with Mrs. Evelyn Joshua's service. Her knowledge and expertise surrounding this crazy trade we are in were nothRead MoreRead Less