A little bit about Alex...

Alex Seroff has been in real estate for 10 years and is a highly successful broker and attorney, having sold over $350 million in Silicon Valley real estate since 2013. His vast experience, coupled with the resources of the Heng Seroff Group and his educational background, enable him to provide clients with unparalleled personal service.

Before co-founding the Heng Seroff Group, Alex was the Vice President of Listings at DeLeon Realty where he sold over 80 homes in just two years, representing sellers in Mountain View, Palo Alto, and surrounding cities throughout the West Valley and Peninsula. He also has served as the Assistant Director of Sales where he led a team of up to 22 buyer agents and support staff with Kim Heng. His leadership role spanned 2014, when the team was named the #1 team in the United States, and 2016, when the team was named the #1 team in California.

Alex is a Bay Area native with deep local knowledge having lived in Mountain View, Santa Clara, Saratoga, Cupertino, Los Gatos, and San Jose. Before his sales career, he graduated with a JD from the University of California Hastings College of the Law and worked at a Silicon Valley land use law firm and as an appraiser.

Notable Accomplishments

  • Sold over $350 million worth of real estate
  • Managed two listing teams to sell over 80 homes in just two years
  • Led a team of up to 22 buyer agents and assistants
  • Authored numerous articles published in the Palo Alto Daily Post regarding important legal, local, and other topical developments in the real estate market
  • Quoted by the San Jose Mercury News in multiple articles to provide analysis of the present real estate market
  • Well known for being a sophisticated and strong negotiator while maintaining excellent relationships in the real estate community
  • Featured in and narrated a multitude of property videos


Professional Organizations

  • State Bar of California, California Bar License No. 287936
  • National Association of Realtors
  • California Association of Realtors
  • Silicon Valley Association of Realtors
  • Top Agent Network



  • University of California Hastings College of the Law, Juris Doctor, 2012
  • Harvard University School of Law, Program on Negotiation and Leadership Certificate, 2017
  • University of Colorado at Boulder, BA, Political Science, 2008
  • California DRE# 01921791
"Alex and Kim are so wonderful to work with. Their sense of the market trend was on point. A signal from them was all we need to pull the trigger and put it in the market. I was so amazed by the timeliRead MoreRead Less
"I recently had the pleasure of working with Kim to shop for my first house. Throughout the entire process, Kim was always punctual, professional, and also very personable. She was incredibly patient iRead MoreRead Less
"Kim Heng and Alex Seroff were outstanding to work with during the sale of our home in Palo Alto! They took care of so many of the smallest details and made getting the property ready for sale really eRead MoreRead Less
"Superb service, great advice and rapid responses when needed. Also great service after the sale."
"This review stems from my working experience as a colleague to Kim Heng and Alex Seroff. I had known them for many years working in the real estate industry. Last year, I had the opportunity to work wRead MoreRead Less
"Kim and Alex helped me buy my house recently in this crazy competitive market in 2 months. I have worked with lots of agents before, Kim and Alex really stand out. The experience working with them is Read MoreRead Less
"We recently moved to California and purchased a house. Alex was tremendously helpful, not only by walking us through the closing process, but also as an advisor and educator to us to make sound decisiRead MoreRead Less
"Alex and Tracy are spectacular and I cannot recommend Heng Seroff enough! After taking us to see many homes on such a short notice, when we found our dream home Tracy went through multiple reps to helRead MoreRead Less