150
Properties Listed
117%
Average Sold-to-List Ratio
$800M+
in Total Sales
25+
Years of Experience
Home Preparation
Complimentary Services
Home Preparation
Project Management of Improvements
Kim, Alex, and their team will visit your home and make recommendations on potential improvements to ensure a quick sale at a high price. They will recommend those improvements that are likely to give you at least three times return on investment. In addition, based on their extensive experience working with both sellers and buyers, they will provide design advice based on what is most likely to attract buyers in the market.
Pre-Inspection for Red-Flags
Buyers in Silicon Valley are highly educated and detail-oriented. They will delve into the disclosures to determine the condition of the home. It is important to take care of as many issues that are likely to be found prior to being located and noted by an inspector. As one of the free services, Kim and Alex will complete an inspection of the property to locate as many of these issues as possible so they can be addressed.
High-End Staging
The Heng Seroff Group includes staging for all listings to ensure your home is shown in the best way possible to appeal to the most number of buyers. They work with the best stagers in Silicon Valley to showcase your home in the best light.
Preferred Pricing from Recommended Vendors
Through the multitude of transactions managed by Kim and Alex, the Heng Seroff Group has a carefully curated list of recommended vendors. They not only do high quality work but also offer our clients low prices and will get the job completed quickly. The Heng Seroff Group does not gain anything from you working with their recommended vendors, except happy clients.
Professional Multimedia
High-End Photography
Heng Seroff Group listings are photographed professionally by local photographers who specialize in real estate photography. The quality of the photos of the property appear in all other marketing materials and thus significantly impacts the presentation of the home to interested buyers.
Professionally Filmed Videos
Similarly, the quality of the video of the property is of vital importance. Videos need to engage prospective buyers emotionally in order for them to seriously consider the home. Heng Seroff Group videos are professionally produced and with narration are able to call attention to the most desirable features of the home to increase the number of interested buyers. They also feature information about the local community, including schools and parks, so that people understand the benefits of living at your home. This all helps your property stand out, especially to local buyers who are too busy to view the home a second time or international buyers that are out of the area. Often, they have to make a quick decision on whether to make an offer on your property and the video can be critical.
3D Virtual Tours and 2D Floorplans
Due to the wide variety of home architectural styles, eras of construction, and requirements of prospective buyers, it is important to ensure that after visiting a property they retain a clear understanding of the layout of the home. Buyers may spend a short amount of time at a property during their first visit, so remembering the exact floorplan may be difficult. To assist buyers and ensure they retain interest in your home, they have a full 3D virtual tour (similar to Google’s innovative Street View) and a 2D floorplan created so they can feel confident the floorplan is a good fit for their needs.
Marketing
Custom Website
Each Heng Seroff Group listing has a custom website with unique domain (such as 19467Melinda.com). The website contains all of the photos of the property, video, 3D virtual tour, 2D floorplan, description, and disclosures for the property. Since the website address is heavily marketed through all mediums, it serves as a central landing point for buyers to immerse themselves in your home and fall in love with it, even before they see it in person.
Targeted Ads
How does the Heng Seroff Group get even more traffic to your property’s website? With sponsored online ads such as through Facebook. They carefully determine the target audience most likely to be interested in your home. Through their expertise in the marketplace and cutting edge tools, they always utilize the latest tech to optimize your home’s sale
Just-Listed Postcards
A postcard announcing your home being listed for sale will be sent out to hundreds of people in the surrounding neighborhoods. These postcards are valuable because neighbors often know people interested in moving into the neighborhood or have a wide enough social network that it is beneficial for them to know of your home going on the market.
International
Syndication to 150 Search Engines Worldwide
Through being a member of Keller Williams, the Heng Seroff Group is able to participate in their international marketing program and have our listings syndicated to an extensive assortment of websites that are popular throughout the world, increasing even more the number of people that see your property.
Although many international Silicon Valley residents are fluent in English, a majority prefer to obtain news in their native language. The Heng Seroff Group ensures that no stone is left unturned when it comes to marketing your home, so you can be sure that your home is advertised on international language websites to reach these buyers.
Circulation to our Extensive Database of International Clients
Through her extensive connections to the international community as well as her years in the industry, Kim has compiled an extensive database with many international clients to which your property will be sent.
Kim is also an active member of numerous WeChat groups where she shares all Heng Seroff Group listings. Through WeChat, she reaches over 1,000 users to notify them about your home to increase exposure.
Sample Photos
Selling
