"After extensive interviews, we chose Heng-Seroff Real Estate Group to sell our Palo Alto home of 30 … Read Moreyears. The team of Kim Heng and Alex Seroff did an amazing job.
Their oversight and management of the sales process resulted in multiple offers after the first weekend. Alex and Kim applied their expertise to help us navigate through the bids and they negotiated a strong selling price in a marketplace challenged by local tech company layoffs and high interest rates.
Most importantly, Heng-Seroff secured a solid offer substantially higher than anticipated!
The Heng-Seroff team was responsive to any and all questions, concerns and issues throughout and the team was always highly accessible (via phone, email, text, WhatsApp, and in-person). Documents that required signatures were explained clearly, and questions promptly addressed.
Alex and Kim facilitated putting the house on market in a very short timeframe to capture the sweet spot in market timing (we entered the market very late in the home-selling season). They oversaw contractor hiring, ensuring multiple bids on the key projects, and they monitored progress to ensure work was completed on schedule. The recommended improvements were sensible and the rationale for each was clearly explained. They managed and oversaw staging and all facets of the sale (home improvement projects came in below estimate!).
All situations are unique, and ours was complicated by a myriad of factors (divorce, international travel requiring consulate visits for notarization, etc.). All issues were handled diplomatically and professionally.
I highly recommend Kim Heng and Alex Seroff with Heng-Seroff Real Estate Group and would work with them again in a heartbeat." Read Less
"Kim and Alex are an awesome team! They provide sounded advice and partnered with us to make the deal… Read More works. This is what you really need when making a big purchase like a house. The transaction went smoothly and was win-win for everyone involved. Thanks again Kim and Alex." Read Less
"Working with Alex and his team for the first time has been an exceptional experience. Their professi… Read Moreonalism and prompt responsiveness to all my inquiries, even amidst our busy schedules, were truly impressive. Thanks to their expertise, the property was sold in less than two weeks with multiple offers, achieving the best possible price. I wholeheartedly recommend Alex and his team to all my clients." Read Less
"Alex and Kim are so wonderful to work with. Their sense of the market trend was on point. A signal f… Read Morerom them was all we need to pull the trigger and put it in the market. I was so amazed by the timeline that they give me, coupled with the impressive marketing. Results were so awesome. If I'll do it again, I will never hesitate to give Alex and Kim a call. True professionals. Thank you very much Kim and Alex. I would give these two guys 10 stars for a job well done!!!" Read Less
"I recently had the pleasure of working with Kim to shop for my first house. Throughout the entire pr… Read Moreocess, Kim was always punctual, professional, and also very personable. She was incredibly patient in answering my questions and addressing potential concerns. Kim went above and beyond to help me find my dream home. Her knowledge of the real estate market, her extensive network of intel/information and support, and her expertise in related fields were invaluable in guiding me through the touring and bidding process.
As a seasoned negotiator, Kim worked tirelessly to ensure that we got the best deal possible. She was always available when I needed her and made sure that everything was taken care of smoothly and efficiently. Her skillful negotiation and timely communication were paramount to our success in getting a perfect house with a very reasonable price in a rising real estate market.
Overall, I highly recommend Kim to anyone in need of a real estate agent. Her professionalism, expertise, and dedication to her clients truly set her apart from the rest." Read Less
"Kim Heng and Alex Seroff were outstanding to work with during the sale of our home in Palo Alto! The… Read Morey took care of so many of the smallest details and made getting the property ready for sale really easy for us, even as they did all the heavy lifting. They were present with us for all the document signings, and they really went above and beyond at all steps of the transaction. The home was well marketed, and in the end the transaction was smooth and seamless. We would definitely utilize their services again for any real estate transactions!" Read Less
"If your are buying a home, this Realtor is a good choice. If you are selling, my experience is that… Read More there is a constant change in staff at their open houses. The staff is not knowledgable about the house, they gave out the wrong selling price to potential buyers, the staff doesn't put out many signs indicating there is an open house. For two weekends, there were none. Other agents put a "Open Sat/Sun" sign or similar on top of the "For Sale" sign when there will be an open house, not Heng Seroff in my experience. Given the outstanding performance of the previous firm where Kim Heng and Alex Seroff cut their teeth, you would think they know better. I realize that it is hard to find staff, so they may not know whether they can even hold an open house. So buying their houses is good because you will have less competition, selling through them will be lacking in marketing. The house did eventually sell, I think largely because it was the least expensive house on sale in the city at that time." Read Less
"I still look around my house and feel gratitude for what Alex and his thoroughness helped us achieve… Read More. We live in what I would consider paradise. Not only that, but Alex still sends us holiday cards every year. It's not because he wants more business, either. He's just a genuinely kind (and brilliant) person." Read Less
This mode enables people with epilepsy to use the website safely by eliminating the risk of seizures that result from flashing or blinking animations and risky color combinations.
Visually Impaired Mode
Improves website's visuals
This mode adjusts the website for the convenience of users with visual impairments such as Degrading Eyesight, Tunnel Vision, Cataract, Glaucoma, and others.
Cognitive Disability Mode
Helps to focus on specific content
This mode provides different assistive options to help users with cognitive impairments such as Dyslexia, Autism, CVA, and others, to focus on the essential elements of the website more easily.
ADHD Friendly Mode
Reduces distractions and improve focus
This mode helps users with ADHD and Neurodevelopmental disorders to read, browse, and focus on the main website elements more easily while significantly reducing distractions.
Allows using the site with your screen-reader
This mode configures the website to be compatible with screen-readers such as JAWS, NVDA, VoiceOver, and TalkBack. A screen-reader is software for blind users that is installed on a computer and smartphone, and websites must be compatible with it.
Visually Pleasing Experience
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Text to Speech
December 1, 2022
We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience,
regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level.
These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible
to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific
disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML,
adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email
Screen-reader and keyboard navigation
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with
screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive
a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements,
alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website.
In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels;
descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups),
and others. Additionally, the background process scans all of the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag
for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology.
To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on
as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
Disability profiles supported in our website
Epilepsy Safe Mode: this profile enables people with epilepsy to use the website safely by eliminating the risk of seizures that result from flashing or blinking animations and risky color combinations.
Visually Impaired Mode: this mode adjusts the website for the convenience of users with visual impairments such as Degrading Eyesight, Tunnel Vision, Cataract, Glaucoma, and others.
Cognitive Disability Mode: this mode provides different assistive options to help users with cognitive impairments such as Dyslexia, Autism, CVA, and others, to focus on the essential elements of the website more easily.
ADHD Friendly Mode: this mode helps users with ADHD and Neurodevelopmental disorders to read, browse, and focus on the main website elements more easily while significantly reducing distractions.
Blindness Mode: this mode configures the website to be compatible with screen-readers such as JAWS, NVDA, VoiceOver, and TalkBack. A screen-reader is software for blind users that is installed on a computer and smartphone, and websites must be compatible with it.
Keyboard Navigation Profile (Motor-Impaired): this profile enables motor-impaired persons to operate the website using the keyboard Tab, Shift+Tab, and the Enter keys. Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
Additional UI, design, and readability adjustments
Font adjustments – users, can increase and decrease its size, change its family (type), adjust the spacing, alignment, line height, and more.
Color adjustments – users can select various color contrast profiles such as light, dark, inverted, and monochrome. Additionally, users can swap color schemes of titles, texts, and backgrounds, with over 7 different coloring options.
Animations – epileptic users can stop all running animations with the click of a button. Animations controlled by the interface include videos, GIFs, and CSS flashing transitions.
Content highlighting – users can choose to emphasize important elements such as links and titles. They can also choose to highlight focused or hovered elements only.
Audio muting – users with hearing devices may experience headaches or other issues due to automatic audio playing. This option lets users mute the entire website instantly.
Cognitive disorders – we utilize a search engine that is linked to Wikipedia and Wiktionary, allowing people with cognitive disorders to decipher meanings of phrases, initials, slang, and others.
Additional functions – we provide users the option to change cursor color and size, use a printing mode, enable a virtual keyboard, and many other functions.
Browser and assistive technology compatibility
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers), both for Windows and for MAC users.
Notes, comments, and feedback
Despite our very best efforts to allow anybody to adjust the website to their needs, there may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to