"If your are buying a home, this Realtor is a good choice. If you are selling, my experience is that… Read More there is a constant change in staff at their open houses. The staff is not knowledgable about the house, they gave out the wrong selling price to potential buyers, the staff doesn't put out many signs indicating there is an open house. For two weekends, there were none. Other agents put a "Open Sat/Sun" sign or similar on top of the "For Sale" sign when there will be an open house, not Heng Seroff in my experience. Given the outstanding performance of the previous firm where Kim Heng and Alex Seroff cut their teeth, you would think they know better. I realize that it is hard to find staff, so they may not know whether they can even hold an open house. So buying their houses is good because you will have less competition, selling through them will be lacking in marketing. The house did eventually sell, I think largely because it was the least expensive house on sale in the city at that time." Read Less
"Kim and Alex helped me buy my house recently in this crazy competitive market in 2 months. I have wo… Read Morerked with lots of agents before, Kim and Alex really stand out. The experience working with them is amazing. They are the true experts of the Bay Area market, they provided lots of insights when I was house hunting. They understand my needs and send me a list of prevented houses every time. I truly feel like I have a trusted partner with me the whole time. They are also very accommodating and detail-oriented. Even after I bought my house, Kim gave me lots of suggestions and recommendations on all the housework I need to do. I really appreciate their service and I have already referred my friends to them." Read Less
"We recently moved to California and purchased a house. Alex was tremendously helpful, not only by wa… Read Morelking us through the closing process, but also as an advisor and educator to us to make sound decisions. His law background was very valuable to us. He is very professional and very prompt. We will definitely recommend him to our family and friends for all their future real estate transactions." Read Less
"I still look around my house and feel gratitude for what Alex and his thoroughness helped us achieve… Read More. We live in what I would consider paradise. Not only that, but Alex still sends us holiday cards every year. It's not because he wants more business, either. He's just a genuinely kind (and brilliant) person." Read Less
"Alex and Tracy are spectacular and I cannot recommend Heng Seroff enough! After taking us to see man… Read Morey homes on such a short notice, when we found our dream home Tracy went through multiple reps to help us make the most competitive offer without overpaying. Thanks to their advice we got our first offer on a home accepted!
While under contract, we actually had numerous frustrating lender issues with Chase and Wells Fargo that Alex seamlessly helped us navigate. He was helpful at so many times when we had to talk to both the seller and lenders, helped us figure out our different options to fix our loan (we ended up with first republic), and amazingly got the house to close much sooner than we had anticipated given the hiccups! At the end of it all, if we hadn't had Alex to help us, we might have not even gotten the house at all, or had to pay massive fees because our lenders couldn't get their stuff together.
Go with Alex and you won't regret it!" Read Less
"What a wonderful experience we had. We were shown many properties, all in our specs. Our comments… Read More and requirements were always listened to attentively. We got extremely wizened guidance on our offers, which proved accurate in each case, while we tried not to over bid too much. We had to learn a lot about this shifting market, but their experience was always matched by their patience with us, as we learned. We got a wonderful property at below asking and we're very happy. But they didn't end there, as we have excellent guidance on great people to deal with our repair and remodel needs from the proven network of contractors they have built up over the years. Complete satisfaction." Read Less
"Tracy is a very knowledgable, professional, friendly, and responsive realtor agent. We have enjoyed … Read Morevery much working with Tracy and will refer her to my friends who are buying or selling their homes in the future." Read Less
"We have a friend who bought their dream house with Kim’s help around 1 year ago and introduced Kim t… Read Moreo us for the nice experiences. It was so lucky to bought our 1st house with her help, because our first offer was accepted in such hot market! All these “Luckiness” thanks to Kim’s professional services and patience. She is a specialist and has a strong connection with other top agents, which not only helped us to buy the house at a reasonable price, but also helped us to avoid many risks in the whole closing process. Kim was always on top of things, and always quickly available when we had questions and kept us informed, now we got the home keys, would highly recommend Kim to anyone want to buy a new home, she won’t let you down!!!" Read Less
"Kim is such professional and responsive that we worked together so smoothly. Kim has a lot of experi… Read Moreence in local real estate market and has a strong connection with other top agents. She helped us purchase our new house quickly with a reasonable price in this hot market. Highly recommend Kim as a buyer agent!" Read Less
"Great experience working with Alex and Kim. They were incredibly professional and got our home sold … Read Morequickly for a price we were satisfied with. I would highly recommend them to sell your home!" Read Less
This mode enables people with epilepsy to use the website safely by eliminating the risk of seizures that result from flashing or blinking animations and risky color combinations.
Visually Impaired Mode
Improves website's visuals
This mode adjusts the website for the convenience of users with visual impairments such as Degrading Eyesight, Tunnel Vision, Cataract, Glaucoma, and others.
Cognitive Disability Mode
Helps to focus on specific content
This mode provides different assistive options to help users with cognitive impairments such as Dyslexia, Autism, CVA, and others, to focus on the essential elements of the website more easily.
ADHD Friendly Mode
Reduces distractions and improve focus
This mode helps users with ADHD and Neurodevelopmental disorders to read, browse, and focus on the main website elements more easily while significantly reducing distractions.
Allows using the site with your screen-reader
This mode configures the website to be compatible with screen-readers such as JAWS, NVDA, VoiceOver, and TalkBack. A screen-reader is software for blind users that is installed on a computer and smartphone, and websites must be compatible with it.
Visually Pleasing Experience
Adjust Text Colors
Adjust Title Colors
Adjust Background Colors
Big Black Cursor
Big White Cursor
Text to Speech
December 1, 2022
We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience,
regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level.
These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible
to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific
disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML,
adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email
Screen-reader and keyboard navigation
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with
screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive
a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements,
alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website.
In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels;
descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups),
and others. Additionally, the background process scans all of the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag
for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology.
To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on
as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
Disability profiles supported in our website
Epilepsy Safe Mode: this profile enables people with epilepsy to use the website safely by eliminating the risk of seizures that result from flashing or blinking animations and risky color combinations.
Visually Impaired Mode: this mode adjusts the website for the convenience of users with visual impairments such as Degrading Eyesight, Tunnel Vision, Cataract, Glaucoma, and others.
Cognitive Disability Mode: this mode provides different assistive options to help users with cognitive impairments such as Dyslexia, Autism, CVA, and others, to focus on the essential elements of the website more easily.
ADHD Friendly Mode: this mode helps users with ADHD and Neurodevelopmental disorders to read, browse, and focus on the main website elements more easily while significantly reducing distractions.
Blindness Mode: this mode configures the website to be compatible with screen-readers such as JAWS, NVDA, VoiceOver, and TalkBack. A screen-reader is software for blind users that is installed on a computer and smartphone, and websites must be compatible with it.
Keyboard Navigation Profile (Motor-Impaired): this profile enables motor-impaired persons to operate the website using the keyboard Tab, Shift+Tab, and the Enter keys. Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
Additional UI, design, and readability adjustments
Font adjustments – users, can increase and decrease its size, change its family (type), adjust the spacing, alignment, line height, and more.
Color adjustments – users can select various color contrast profiles such as light, dark, inverted, and monochrome. Additionally, users can swap color schemes of titles, texts, and backgrounds, with over 7 different coloring options.
Animations – epileptic users can stop all running animations with the click of a button. Animations controlled by the interface include videos, GIFs, and CSS flashing transitions.
Content highlighting – users can choose to emphasize important elements such as links and titles. They can also choose to highlight focused or hovered elements only.
Audio muting – users with hearing devices may experience headaches or other issues due to automatic audio playing. This option lets users mute the entire website instantly.
Cognitive disorders – we utilize a search engine that is linked to Wikipedia and Wiktionary, allowing people with cognitive disorders to decipher meanings of phrases, initials, slang, and others.
Additional functions – we provide users the option to change cursor color and size, use a printing mode, enable a virtual keyboard, and many other functions.
Browser and assistive technology compatibility
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers), both for Windows and for MAC users.
Notes, comments, and feedback
Despite our very best efforts to allow anybody to adjust the website to their needs, there may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to