Alex Seroff is a top-producing Silicon Valley Realtor, broker, and attorney who has been representing home buyers and sellers across Palo Alto, Mountain View, Los Altos, Menlo Park, and the greater Bay Area since 2013. With over $550 million in real estate transactions, Alex is consistently ranked in the top 1.5% of Realtors nationwide for his sales success and client satisfaction.

As a Bay Area native, Alex combines his lifelong local knowledge with exceptional professional credentials, including a Juris Doctor (J.D.) from the University of California and a Negotiation Certification from Harvard Law School. His educational background and real estate expertise gives clients a powerful advantage in every stage of the buying or selling process. Together with the Heng Seroff Group, Alex provides strategic, client-focused representation built on integrity, market insight, and proven results.

When representing sellers, Alex leverages advanced marketing strategies, in-depth pricing analysis, and years of real estate acumen to position homes for maximum exposure and top-dollar results. His detailed approach and personalized service ensure that every listing receives the attention it deserves. For buyers, Alex brings a deep understanding of Silicon Valley market trends and neighborhood dynamics. His strong negotiation skills, data-driven approach, and commitment to his clients help secure the best possible outcome in a highly competitive market.

Before co-founding the Heng Seroff Group, Alex served as the Vice President of Listings at DeLeon Realty, where he represented clients in more than $275 million in sales throughout Silicon Valley. He also held the role of Assistant Director of Sales, managing and mentoring a team of 22 buyer agents and staff alongside Kim Heng. Under their leadership, the team was recognized as the #1 real estate team in the United States in 2014 and #1 in California in 2016.

Having lived in seven Silicon Valley cities, Alex has an unparalleled understanding of local communities, schools, and lifestyle nuances across San Mateo and Santa Clara counties. Earlier in his career, he worked as an appraiser for the County of San Mateo and at a Silicon Valley land use law firm, gaining valuable experience in property valuation and zoning. Clients appreciate Alex's professionalism, deep expertise, and unwavering dedication to helping them achieve their real estate goals in one of the most dynamic markets in the country.

Notable Accomplishments

• Sold over $550 million worth of real estate
• Managed the preparation, marketing, and sale of 150+ listings
• Led a team of 22 buyer agents and assistants
• Presented over 120 seminars and webinars on a variety of real estate, legal, and tax topics
• Authored numerous articles published in the Palo Alto Daily Post and quoted by the San Jose Mercury News in multiple articles as an industry expert
• Well known for being a sophisticated and strong negotiator while maintaining excellent relationships in the real estate community
• Wrote, narrated, and appeared in hundreds of real estate videos

Professional Organizations

• California DRE# 01921791
• State Bar of California, California Bar License No. 287936
• Santa Clara County Estate Planning Council
• Probate Specialist
• National Association of Realtors
• California Association of Realtors
• Silicon Valley Association of Realtors
• Top Agent Network
  

Education

• University of California Hastings College of the Law, Juris Doctor, 2012
• Harvard University School of Law, Program on Negotiation and Leadership Certificate, 2017
• University of Colorado at Boulder, BA, Political Science, 2008