LISTING SUCCESS STORIES

951 Moreno


951 Moreno Avenue, Palo Alto

  • 8 DAYS ON THE MARKET
  • Listed for $2,698,000
  • SOLD for $2,955,000

HENG SEROFF SUCCESS: This originally dated Mackay home benefited from our management of a thorough cosmetic upgrade that led to its mass appeal to buyers. This, coupled with our extensive marketing, led to multiple offers and through our negotiation strategy we were able to secure a price exceeding the sellers’ expectation by over $200,000.

930 Copal


930 Copal Court, San Jose

  • 8 DAYS ON THE MARKET
  • Listed for $1,298,000
  • SOLD for $1,405,000

HENG SEROFF SUCCESS: This charming, remodeled home was extensively marketed to both buyers looking in Berryessa as well as our extensive database of buyers throughout the Bay Area, drastically increasing the pool of prospective buyers to which this home was exposed. Multiple offers were received and utilizing our proven negotiation approach we sold it for over the sellers’ expectations.

333 Byron


333 Byron Street, Palo Alto

  • 9 DAYS ON THE MARKET
  • Listed for $2,498,000
  • SOLD for $2,730,000

HENG SEROFF SUCCESS: When the sellers of this home contacted us, the bathroom had been demolished and only partially rebuilt. The sellers also had a very tight timeline, needing to be on the market in less than one month. We identified a contractor who could finish the job quickly and managed the project, finishing ahead of schedule. After busy open houses, multiple offers were received and by capitalizing on our negotiating skills we sold the home for over $200,000 above the list price.

324 North Fremont


324 North Fremont Street, San Mateo

  • 6 DAYS ON THE MARKET
  • Listed for $1,598,000
  • SOLD for $1,650,000

HENG SEROFF SUCCESS: We managed a full cosmetic update of this home as well as some more major infrastructure improvements like sewer line replacement, foundation repair, and new HVAC systems. Despite a very similarly sized and updated home only one block away being on the market at the same time, our home sold for $60,000 more, 10% higher dollar per square foot, and 36 days faster than the competing home.

2583 Park Boulevard #W200


2583 Park Boulevard #W200, Palo Alto

  • 7 DAYS ON THE MARKET
  • Listed for $1,248,000
  • SOLD for $1,480,000

HENG SEROFF SUCCESS: This condominium had been a long-term rental and needed a cosmetic upgrade which we managed and achieved at a very reasonable price. Despite the condo market being softer during the pandemic, our marketing and negotiation strategy led to high buyer interest, multiple offers, and selling for higher than other similar properties in the complex.

336 Concannon


336 Concannon Court, Santa Clara

  • 7 DAYS ON THE MARKET
  • Listed for $1,598,000
  • SOLD for $2,200,000

HENG SEROFF SUCCESS: This home needed a full interior cosmetic upgrade and new backyard landscaping when we took on managing the project. With our precise market timing and extensive marketing, we received 10 offers and, utilizing our proven strategy for negotiating multiple offers, we sold for $500,000 more than the sellers expected.

175 W. St. James Street #702


175 W. St. James Street #702, San Jose

  • 6 DAYS ON THE MARKET
  • Listed for $599,000
  • SOLD for $625,000

HENG SEROFF SUCCESS: This Downtown San Jose condo benefited from our extensive marketing that showcased not only the beautiful condo itself, but also the amazing location close to plentiful amenities and the lifestyle it offers. Receiving multiple offers, we were able to push up the price so that it sold for more than a competing unit on the same floor that benefited from having a balcony.

2187 Summerton Drive


2187 Summerton Drive, San Jose

  • 8 DAYS ON THE MARKET
  • Listed for $598,000
  • SOLD for $640,000

HENG SEROFF SUCCESS: The seller of this condo did not live in the country when he decided to sell. He trusted us to complete a quick and cost-effective renovation which, coupled with our complete marketing plan, led to six offers. Our negotiation skills were fully utilized and we were able to achieve a final sales price well above the list price.

3005 Camino Nola Ct


3005 Camino Nola Court, San Jose

  • 8 DAYS ON THE MARKET
  • Listed for $1,888,000
  • SOLD for $2,120,000

HENG SEROFF SUCCESS: This San Jose single family home was generally well-maintained but needed a cosmetic facelift to be attractive to the Bay Area home buyers willing to pay top dollar for a move-in ready home. We led a $96,000 improvement project that yielded a 333% return on investment. The home sold for over $200,000 above the list price after our negotiations with the multiple agents who presented offers.

2242 Cabrillo Avenue


2242 Cabrillo Avenue, Santa Clara

  • 7 DAYS ON THE MARKET
  • Listed for $1,498,000
  • SOLD for $1,570,000

HENG SEROFF SUCCESS: This nicely renovated Santa Clara home was well-served by our extensive marketing materials, especially to the Chinese-speaking communities, which resulted in very busy open houses and multiple offers. It sold well above the list price in a more challenging late fall market due to our capitalizing on our proven approach to negotiation.

1499 Oak Grove Ave #101


1499 Oak Grove Ave #101, Burlingame

  • 11 DAYS ON THE MARKET
  • Listed for $1,198,000
  • SOLD for $1,239,500

HENG SEROFF SUCCESS: The out-of-town sellers hired us to list their condominium after their first listing agent had been unsuccessful after trying to sell it for 84 days. We identified the challenges of the unit and managed the improvements to address them. Despite it being a challenging market for condominiums, we sold this unit in only 11 days and for $40,000 more than the first agent’s listing price by using our negotiation strategies when receiving multiple offers.

2051 Clark Avenue


2051 Clark Avenue, Santa Clara

  • 6 DAYS ON THE MARKET
  • Listed for $1,498,000
  • SOLD for $1,750,000

HENG SEROFF SUCCESS: This long-time family home needed cosmetic upgrades which we managed in a cost-effective manner. We extensively marketed the property and received multiple offers. Using those offers and our consistent, successful negotiation approach, we were able to secure a final sales price $250,000 above the list price.

19467 Melinda Circle


19467 Melinda Circle, Saratoga

  • 8 DAYS ON THE MARKET
  • Listed for $2,888,000
  • SOLD for $3,250,000

HENG SEROFF SUCCESS: After being a rental for several years, this home needed a cosmetic overhaul which we managed efficiently and obtained great prices for our sellers. Our marketing capitalized on the improvements as well as conveyed the locational benefits including the excellent schools and desirable neighborhood. After very busy open houses, we received eight offers and our sellers significantly benefited from our negotiation approach as we sold the home for $362,000 above list price, well over the sellers’ expectations.

1528 Queenstown Court


1528 Queenstown Court, Sunnyvale

  • 7 DAYS ON THE MARKET
  • Listed for $2,398,000
  • SOLD for $3,210,000

HENG SEROFF SUCCESS: The sellers had owned the home since 1971 and not made any improvements, leaving it in nearly original condition. We managed the full-scale renovation of the home and extensively marketed it to both the English and Mandarin speaking communities, as well as targeted buyers that were focusing on nearby Cupertino since this home is served by Cupertino Schools despite being in Sunnyvale. Between the renovations, marketing, and strategic negotiation of the 13 offers received, it sold for $812,000 above the list price, which was $460,000 above the sellers’ expectations and what market analysis would indicate the value to be.