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Cindy Tsai
Project Manager
A little bit about me...
With over 20 years in the San Francisco Bay Area, Cindy Tsai has been making a mark with fine interior design for residential and small commercial properties. Clients include residential homes from San Francisco to San Jose and also client’s vacation homes. Cindy builds a quick, intimate understanding of client’s tastes for the style of their home and also flexibility in working style. Small commercial projects include Gary Danko restaurant, Crimson Mim boutique in Los Altos and a variety of technology start-ups in Silicon Valley.
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"Excellent partners to work with. Repeat customer for my personal home as well as investment properties. Alex and Kim are communicative, come with a perspective and always available to help. Thank you."
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"As a general contractor, I've known Kim and Alex for approximately 10 years. We initially crossed paths while they were employed at one of the largest real estate firms in the Bay Area, where I provid… Read Moreed remodeling services for their company. Following their departure to pursue entrepreneurship, they continued engaging my services for their clients' property renovations.
Over the past decade, I've witnessed their relentless dedication in assisting clients, whether in property acquisitions or sales. Their commitment and earnest efforts have consistently led to swift transactions and maximized returns for their clients. Their reputation is a testament to their hard work and integrity.
If you're in need of real estate services, whether buying or selling, you can confidently entrust your needs to Kim and Alex. They are sure to deliver exceptional results." Read Less
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"Kim and Alex help me sell my home . Great and knowledgeable in their field. I would recommend to anyone selling/buying their home."
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"Just want to thank Alex and Kim for their excellent service in selling our mother's home in Fremont, CA. Alex managed the construction work done by their contractors in a professional and timely manne… Read Morer. The website and virtual tour they created was first class and they sold the home one week after the construction was completed. We had considered using Front Door, which may have sold the home quicker but probably a little less than Zillow's estimated value. But we recouped 10x our investment in repairing and updating the home... which resulted in 13 offers and a sale price of more than $500k above the list price! I highly recommend them to anyone interested in selling their home in the SF Bay Area." Read Less
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"Alex & Kim are exceptional! If you have the chance to work with Heng Seroff, look no further. Not only did they secure one of the highest dollar per square foot sale prices in our neighborhood, the … Read Moreprocess was enjoyable and seamless from start to finish. We can’t recommend them highly enough.
We met them when our mother was in her 90s, and started exterior renovations like landscaping and house painting with their guidance so mom could enjoy some of the updates during her life. Their contractors are talented and cost-effective, and the work was beautiful. When mom passed, we finished the renovations including interior painting, floor tiling and hardwood floor refinishing, plus updating the hardware, kitchen, and bathrooms. We loved working with their contractors because they have a longstanding relationship with Heng Seroff, and that contributed to a high level of quality control as well as easy and trusted communications.
Alex is a terrific designer, and buyers loved his style and choice of materials such as tile, lighting, appliances, kitchen and bathroom fixtures, etc. We also appreciated the thoughtful and creative way Alex and Kim assessed which renovations would most enhance the openness and flow of the house. All their suggestions were excellent. The finishing touch was staging (which they reimbursed). The end result was gorgeous and showed our house in the best possible light.
Alex more than delivered on his promise of at least 3x return on every dollar spent. Kim does a terrific job of translating everything into Chinese for their overseas contacts. The marketing was spectacular with professional videos in both languages, drone aerial shots, great photographs and maps, and engaging scripts. Then they distribute the marketing to their network of over 25,000 people!
In 8 days, we had over 2,000 views on Zillow, 15 offers, and the winning bid was 23% over asking. As we told Alex and Kim, there aren’t enough glowing adjectives to describe how delightful they are to work with and how happy we are with the results. You won’t find a kinder or more talented real estate team than Heng/Seroff!" Read Less
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"It was great working with Kim Heng for our first home. Throughout home buying process, she was available to answer any questions that we had and provided wonderful experience. She not only brings a to… Read Moren of real estate experience but fundamentally she understands local market and does her homework and builds a strategy for her buyers to become seller's top preference.
She is honest and provides valuable home buying experience. Given a chance, I would choose Kim and her team again for buying in the future. I highly recommend having someone like Kim on your side for such processes." Read Less
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"When looking for a real estate agent to help you buy a house in Palo Alto, there is none other than Kim Heng and Alex Seroff, who understand the local market, have a good track record, and can effecti… Read Morevely represent your interests. Here are some of the reasons:
Experience and Local Knowledge:
Local knowledge is critical to understanding neighborhood trends, property values, and market conditions. Kim and Alex had it all.
Reputation and Reviews:
Check online reviews and testimonials from previous clients, there is no doubt they are the best in town.
Communication Skills:
Kim is responsive, listens to my needs, helps me with the buying strategy, and communicates clearly and promptly.
Negotiation Skills:
Kim is the one who secured the best possible deal for me in this competitive market.
Again, choosing Kim as my agent significantly impacts the success of my home-buying experience." Read Less
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"Kim and Alex are fantastic, professional with extensive expertise and they are also such a pleasure to work with. They helped my elderly parents bought a house in San Jose to be close to us, then hel… Read Moreped sell their house in San Leandro. They came prepared with great suggestions on how to improve and market the house because they knew what the buyers were looking for. Kim and Alex were so patient and flexible working with my parents' limited budget and put their mind at ease. They took care of selecting contractors, did all the schedulibg and supervised contractors' work. Alex even called numerous charities and arranged help to take away some of the furnitures my parents no longer needed.
It took less than 2 weeks from when they moved out to everything ready to put on market, and sold within a week of getting on market at a much higher price than my parents had imagined. Many of their neighbors/friends found it eye-opening and impressed by what Alex and Kim did. The closing process was also made easy with their patient explanation, frequent communications and attention to details. Alex even provided all the documents to help my parents to apply for Prop 19. My elderly parents was so pleased that they worked with Kim and Alex, impressed not only by their deep expertise in housing market, their efficient execution, but their impeccable customer service. They made an otherwise daunting process seem easy. If anyone is considering buying or selling a house, could not be in better hands with Kim and Alex!" Read Less
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"After extensive interviews, we chose Heng-Seroff Real Estate Group to sell our Palo Alto home of 30 years. The team of Kim Heng and Alex Seroff did an amazing job.
Their oversight and management of … Read Morethe sales process resulted in multiple offers after the first weekend. Alex and Kim applied their expertise to help us navigate through the bids and they negotiated a strong selling price in a marketplace challenged by local tech company layoffs and high interest rates.
Most importantly, Heng-Seroff secured a solid offer substantially higher than anticipated!
The Heng-Seroff team was responsive to any and all questions, concerns and issues throughout and the team was always highly accessible (via phone, email, text, WhatsApp, and in-person). Documents that required signatures were explained clearly, and questions promptly addressed.
Alex and Kim facilitated putting the house on market in a very short timeframe to capture the sweet spot in market timing (we entered the market very late in the home-selling season). They oversaw contractor hiring, ensuring multiple bids on the key projects, and they monitored progress to ensure work was completed on schedule. The recommended improvements were sensible and the rationale for each was clearly explained. They managed and oversaw staging and all facets of the sale (home improvement projects came in below estimate!).
All situations are unique, and ours was complicated by a myriad of factors (divorce, international travel requiring consulate visits for notarization, etc.). All issues were handled diplomatically and professionally.
I highly recommend Kim Heng and Alex Seroff with Heng-Seroff Real Estate Group and would work with them again in a heartbeat." Read Less
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"If your are buying a home, this Realtor is a good choice. If you are selling, my experience is that there is a constant change in staff at their open houses. The staff is not knowledgable about the … Read Morehouse, they gave out the wrong selling price to potential buyers, the staff doesn't put out many signs indicating there is an open house. For two weekends, there were none. Other agents put a "Open Sat/Sun" sign or similar on top of the "For Sale" sign when there will be an open house, not Heng Seroff in my experience. Given the outstanding performance of the previous firm where Kim Heng and Alex Seroff cut their teeth, you would think they know better. I realize that it is hard to find staff, so they may not know whether they can even hold an open house. So buying their houses is good because you will have less competition, selling through them will be lacking in marketing. The house did eventually sell, I think largely because it was the least expensive house on sale in the city at that time." Read Less
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Bob b.
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"I still look around my house and feel gratitude for what Alex and his thoroughness helped us achieve. We live in what I would consider paradise.
Not only that, but Alex still sends us holiday cards … Read Moreevery year. It's not because he wants more business, either. He's just a genuinely kind (and brilliant) person." Read Less
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Irene T.
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"The Heng Seroff Group is a top notch real estate agency. Alex Seroff was my agent, and I was very favorably impressed by our initial phone call, but my esteem grew by leaps and bounds at every step o… Read Moref the selling process. Alex was retained to sell my mother's home just before Santa Clara county went on Covid-19 lockdown. Yet Alex found ways to continue renovations, keep me apprised of progress, attend to every little detail, remain calm throughout (despite the unusual, stressful circumstances), and assuage my market concerns with realistic assessments and solutions. He is also just so easy to work with being kind, intelligent, and extremely articulate. Heng Seroff impressed me as an agency by holding weekly online meetings discussing market data that clients could participate in, and by producing such thorough, attractive marketing plans and packages.
In the end, a solid offer was submitted the week the house went on the market and closing went as smooth as silk. If you're looking for a highly professional, service-oriented agency, make sure you call Heng Seroff and ask for Alex. Seriously. I couldn't be more pleased." Read Less
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Le H.
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"Kim and Alex is a great team. Kim is my agent buying a house, she understand what I'm looking for precisely, then with her great knowledge, experience and connections, she find me the right house, go … Read Moreabove and beyond, she help negotiate a good deal, got me the house even though I'm not the highest offer.
I recommend her to anyone who want to buy the right house on the market, her service is impeccable." Read Less
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Yong K.
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"Great experience having Kim and Alex helping me find my dream house in Los Altos Hills.
They are an awesome team. I'm very happy with their support and expertise in the entire process."
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Maria Z.
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"Extremely satisfied with the house purchase experience with Kim Heng.
a. Extensive and in-depth knowledge of bay area housing market.
b. Exceptional diligence and patience during the entire searching,… Read More investigation, negotiation, closing process.
c. Impressive bidding strategy to get us the house with an not-the-highest offer." Read Less
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Genzhi Y.
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"We have just purchased our first house with Alex Seroff as our buyer's agent. He designed a bidding strategy for us and executed so that our very first offer was accepted even though it wasn't the hig… Read Morehest bid. He pays a lot of attention to the details important to the seller's agent so that the offer stands out even when not the highest. He definitely saved our money and helped us get a better home than we expected. In addition to that, Alex is always available, communicative, transparent. He explains everything and goes over the details until we understand every single part of the transaction. He stays in touch with the seller's agent and the loan team and gives us all the context to help us make informed decisions. I couldn't have been happier with Alex. I learned about Alex from my friend - Alex handled selling my friend's home and that went great. For us, Alex definitely went far beyond our expectations. Thank you so much Alex!" Read Less
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Stepan F.
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"I highly recommend working with Kim Heng. She and her partner, Kevin Chiao, did an exceptional job selling my condo in Palo Alto. Not only were they a complete joy to work with, they went above and be… Read Moreyond to help me get my place ready to show. Their marketing and pricing strategies were quite powerful -- over 150 visitors during open house weekend, followed by more than 20 offers and closing for 37% more than my wildest dreams. It my pleasure to give them my highest recommendation." Read Less
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Grayson S.
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"I have worked with many real estate agents in the bay area and my experience with Kim and her team was exceptional!
Worked with Kim and the Deleon team for multiple properties. She is very detailed … Read Moreorientated from the beginning to the end. She gave us well prepared market analysis for the bay area real estates before we decided where to buy our new home. As an expert of the bay area real estates, she has all the information you need to make a good decision. She was able to answer all questions we had during house tours and gave only honest and valuable suggestions. She also goes above and beyond to help negotiate the price, looking for finance options and follow up with third parties to ensure a smooth close. We never had to worry about any steps during the process.
Her honesty, efficiency and professionalism are the reasons that we came back to her for multiple real estate purchases. Highly recommended!" Read Less
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Jason G.
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"Kim Heng from DeLeon Realty was the selling agent when I sold my Palo Alto condo in early August. Kim was GREAT throughout the process.
She's friendly, ethical, knowledgeable and she super responsive… Read More and I received a great offer very quickly.
DeLeon has scale and this includes marketing reach, support services (repairs/staging/etc.) and the resources to quickly address any situation that comes up. But they're also nice people with excellent customer service.
I only paid 3.5% commission as the buyer was also represented by a DeLeon agent.
I highly recommend DeLeon to anyone buying or selling a home." Read Less
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David F.