
Cindy Tsai
Project Manager
A little bit about me...
With over 20 years in the San Francisco Bay Area, Cindy Tsai has been making a mark with fine interior design for residential and small commercial properties. Clients include residential homes from San Francisco to San Jose and also client’s vacation homes. Cindy builds a quick, intimate understanding of client’s tastes for the style of their home and also flexibility in working style. Small commercial projects include Gary Danko restaurant, Crimson Mim boutique in Los Altos and a variety of technology start-ups in Silicon Valley.

"If your are buying a home, this Realtor is a good choice. If you are selling, my experience is that there is a constant change in staff at their open houses. The staff is not knowledgable about the … Read Morehouse, they gave out the wrong selling price to potential buyers, the staff doesn't put out many signs indicating there is an open house. For two weekends, there were none. Other agents put a "Open Sat/Sun" sign or similar on top of the "For Sale" sign when there will be an open house, not Heng Seroff in my experience. Given the outstanding performance of the previous firm where Kim Heng and Alex Seroff cut their teeth, you would think they know better. I realize that it is hard to find staff, so they may not know whether they can even hold an open house. So buying their houses is good because you will have less competition, selling through them will be lacking in marketing. The house did eventually sell, I think largely because it was the least expensive house on sale in the city at that time." Read Less

Bob b.

"Kim and Alex helped me buy my house recently in this crazy competitive market in 2 months. I have worked with lots of agents before, Kim and Alex really stand out. The experience working with them is … Read Moreamazing. They are the true experts of the Bay Area market, they provided lots of insights when I was house hunting. They understand my needs and send me a list of prevented houses every time. I truly feel like I have a trusted partner with me the whole time. They are also very accommodating and detail-oriented. Even after I bought my house, Kim gave me lots of suggestions and recommendations on all the housework I need to do. I really appreciate their service and I have already referred my friends to them." Read Less

"We recently moved to California and purchased a house. Alex was tremendously helpful, not only by walking us through the closing process, but also as an advisor and educator to us to make sound decisi… Read Moreons. His law background was very valuable to us. He is very professional and very prompt. We will definitely recommend him to our family and friends for all their future real estate transactions." Read Less

"I still look around my house and feel gratitude for what Alex and his thoroughness helped us achieve. We live in what I would consider paradise. Not only that, but Alex still sends us holiday cards ev… Read Moreery year. It's not because he wants more business, either. He's just a genuinely kind (and brilliant) person." Read Less

Irene T.

"Alex and Tracy are spectacular and I cannot recommend Heng Seroff enough! After taking us to see many homes on such a short notice, when we found our dream home Tracy went through multiple reps to hel… Read Morep us make the most competitive offer without overpaying. Thanks to their advice we got our first offer on a home accepted!
While under contract, we actually had numerous frustrating lender issues with Chase and Wells Fargo that Alex seamlessly helped us navigate. He was helpful at so many times when we had to talk to both the seller and lenders, helped us figure out our different options to fix our loan (we ended up with first republic), and amazingly got the house to close much sooner than we had anticipated given the hiccups! At the end of it all, if we hadn't had Alex to help us, we might have not even gotten the house at all, or had to pay massive fees because our lenders couldn't get their stuff together.
Go with Alex and you won't regret it!" Read Less

"What a wonderful experience we had. We were shown many properties, all in our specs. Our comments and requirements were always listened to attentively. We got extremely wizened guidance on our off… Read Moreers, which proved accurate in each case, while we tried not to over bid too much. We had to learn a lot about this shifting market, but their experience was always matched by their patience with us, as we learned. We got a wonderful property at below asking and we're very happy. But they didn't end there, as we have excellent guidance on great people to deal with our repair and remodel needs from the proven network of contractors they have built up over the years. Complete satisfaction." Read Less


"We have a friend who bought their dream house with Kim’s help around 1 year ago and introduced Kim to us for the nice experiences. It was so lucky to bought our 1st house with her help, because our fi… Read Morerst offer was accepted in such hot market! All these “Luckiness” thanks to Kim’s professional services and patience. She is a specialist and has a strong connection with other top agents, which not only helped us to buy the house at a reasonable price, but also helped us to avoid many risks in the whole closing process. Kim was always on top of things, and always quickly available when we had questions and kept us informed, now we got the home keys, would highly recommend Kim to anyone want to buy a new home, she won’t let you down!!!" Read Less

"Kim is such professional and responsive that we worked together so smoothly. Kim has a lot of experience in local real estate market and has a strong connection with other top agents. She helped us pu… Read Morerchase our new house quickly with a reasonable price in this hot market. Highly recommend Kim as a buyer agent!" Read Less

"Great experience working with Alex and Kim. They were incredibly professional and got our home sold quickly for a price we were satisfied with. I would highly recommend them to sell your home!"

"The Heng Seroff Group is a top notch real estate agency. Alex Seroff was my agent, and I was very favorably impressed by our initial phone call, but my esteem grew by leaps and bounds at every step o… Read Moref the selling process. Alex was retained to sell my mother's home just before Santa Clara county went on Covid-19 lockdown. Yet Alex found ways to continue renovations, keep me apprised of progress, attend to every little detail, remain calm throughout (despite the unusual, stressful circumstances), and assuage my market concerns with realistic assessments and solutions. He is also just so easy to work with being kind, intelligent, and extremely articulate. Heng Seroff impressed me as an agency by holding weekly online meetings discussing market data that clients could participate in, and by producing such thorough, attractive marketing plans and packages. In the end, a solid offer was submitted the week the house went on the market and closing went as smooth as silk. If you're looking for a highly professional, service-oriented agency, make sure you call Heng Seroff and ask for Alex. Seriously. I couldn't be more pleased." Read Less

Le H.

"We have just purchased our first house with Alex Seroff as our buyer's agent. He designed a bidding strategy for us and executed so that our very first offer was accepted even though it wasn't the hig… Read Morehest bid. He pays a lot of attention to the details important to the seller's agent so that the offer stands out even when not the highest. He definitely saved our money and helped us get a better home than we expected. In addition to that, Alex is always available, communicative, transparent. He explains everything and goes over the details until we understand every single part of the transaction. He stays in touch with the seller's agent and the loan team and gives us all the context to help us make informed decisions. I couldn't have been happier with Alex. I learned about Alex from my friend - Alex handled selling my friend's home and that went great. For us, Alex definitely went far beyond our expectations. Thank you so much Alex!" Read Less

Stepan F.

"I highly recommend working with Kim Heng. She and her partner, Kevin Chiao, did an exceptional job selling my condo in Palo Alto. Not only were they a complete joy to work with, they went above and be… Read Moreyond to help me get my place ready to show. Their marketing and pricing strategies were quite powerful -- over 150 visitors during open house weekend, followed by more than 20 offers and closing for 37% more than my wildest dreams. It my pleasure to give them my highest recommendation." Read Less

Grayson S.

"I have worked with many real estate agents in the bay area and my experience with Kim and her team was exceptional! Worked with Kim and the Deleon team for multiple properties. She is very detailed or… Read Moreientated from the beginning to the end. She gave us well prepared market analysis for the bay area real estates before we decided where to buy our new home. As an expert of the bay area real estates, she has all the information you need to make a good decision. She was able to answer all questions we had during house tours and gave only honest and valuable suggestions. She also goes above and beyond to help negotiate the price, looking for finance options and follow up with third parties to ensure a smooth close. We never had to worry about any steps during the process. Her honesty, efficiency and professionalism are the reasons that we came back to her for multiple real estate purchases. Highly recommended!" Read Less

Jason G.

"I had the pleasure to work with Kim over the past year as she helped with a purchase of a new home. We spent many weekends driving between locations and looking at various options and she was always … Read Morevery pleasant to work with. Now we're going through the post close process and she has been very involved and hands on in order to help with a smooth transition. This amount of work after close is above and beyond any of the other realtors I've worked with in the past." Read Less

R L.

"Kim and her team are awesome! We are very lucky to have her as our agent. Her deep knowledge about Palo Alto and the market is key to our success to find a house with a reasonable price in this compet… Read Moreitive market. Kim is super responsive and works really hard to make sure all the details are covered. Along the way she helped us to get answers to a lot of unexpected issues, many time it involves checking document in city records. Her dedication to her customer is really impressive and greately appreciated.Last but not least, DeLeon has a great team to cover various cities around silicon valley. We were also able to get lots of help from experts covering other cities. Working with DeLeon really makes our "shopping" experience a great one. Thank you all!" Read Less

Dan S.

"I loved working with Kim and Ken team buying our second house. They are very kind , none pushy, considerate. Above all, they always put the clients interest first. I trust my money with them. Kim und… Read Moreerstands the chinese culture and what chinese clients' needs are, she is very deligent. She returns phone calls promptly even though I had to call her a few times around 9pm to discuss matters. I like her straightforward style.Ken is extremely knowledgable with any aspect of real estate. As busy as he is, he never made me feel rushed when I had questions to ask him. Michael Rekpa also set up a living trust for us after the house purphase. I love their whole team!If it wasn't for this team, I wouldn't be able to get our current house so smoothly." Read Less

Janet m.

"It was very pleasant to work with Kim ,and the whole team. We purchased our dream home and other investment properties through Kim Heng. They know the area very well. She gave us very honest suggestio… Read Morens when we ask for her opinion. Through our conversations she had the idea of our "must have list" for the home. and this didn't take her long to respond us with a couple of good choices. didn't waste anytime. They are efficient, thoughtful, and straightforward, we would love to introduce Kim to our family members and friends if they looking for a house." Read Less

Nathan L.