
Cindy Tsai
Project Manager
A little bit about me...
With over 20 years in the San Francisco Bay Area, Cindy Tsai has been making a mark with fine interior design for residential and small commercial properties. Clients include residential homes from San Francisco to San Jose and also client’s vacation homes. Cindy builds a quick, intimate understanding of client’s tastes for the style of their home and also flexibility in working style. Small commercial projects include Gary Danko restaurant, Crimson Mim boutique in Los Altos and a variety of technology start-ups in Silicon Valley.

"After extensive interviews, we chose Heng-Seroff Real Estate Group to sell our Palo Alto home of 30 years. The team of Kim Heng and Alex Seroff did an amazing job.
Their oversight and management of … Read Morethe sales process resulted in multiple offers after the first weekend. Alex and Kim applied their expertise to help us navigate through the bids and they negotiated a strong selling price in a marketplace challenged by local tech company layoffs and high interest rates.
Most importantly, Heng-Seroff secured a solid offer substantially higher than anticipated!
The Heng-Seroff team was responsive to any and all questions, concerns and issues throughout and the team was always highly accessible (via phone, email, text, WhatsApp, and in-person). Documents that required signatures were explained clearly, and questions promptly addressed.
Alex and Kim facilitated putting the house on market in a very short timeframe to capture the sweet spot in market timing (we entered the market very late in the home-selling season). They oversaw contractor hiring, ensuring multiple bids on the key projects, and they monitored progress to ensure work was completed on schedule. The recommended improvements were sensible and the rationale for each was clearly explained. They managed and oversaw staging and all facets of the sale (home improvement projects came in below estimate!).
All situations are unique, and ours was complicated by a myriad of factors (divorce, international travel requiring consulate visits for notarization, etc.). All issues were handled diplomatically and professionally.
I highly recommend Kim Heng and Alex Seroff with Heng-Seroff Real Estate Group and would work with them again in a heartbeat." Read Less


"Working with Alex and his team for the first time has been an exceptional experience. Their professionalism and prompt responsiveness to all my inquiries, even amidst our busy schedules, were truly im… Read Morepressive. Thanks to their expertise, the property was sold in less than two weeks with multiple offers, achieving the best possible price. I wholeheartedly recommend Alex and his team to all my clients." Read Less

"Kim and Alex are so knowledgeable, personable, and responsive. Their guidance made the first-time home buying process much less intimidating. Highly recommend!"

"Alex and Kim are so wonderful to work with. Their sense of the market trend was on point. A signal from them was all we need to pull the trigger and put it in the market. I was so amazed by the timeli… Read Morene that they give me, coupled with the impressive marketing. Results were so awesome. If I'll do it again, I will never hesitate to give Alex and Kim a call. True professionals. Thank you very much Kim and Alex. I would give these two guys 10 stars for a job well done!!!" Read Less

"I recently had the pleasure of working with Kim to shop for my first house. Throughout the entire process, Kim was always punctual, professional, and also very personable. She was incredibly patient i… Read Moren answering my questions and addressing potential concerns. Kim went above and beyond to help me find my dream home. Her knowledge of the real estate market, her extensive network of intel/information and support, and her expertise in related fields were invaluable in guiding me through the touring and bidding process.
As a seasoned negotiator, Kim worked tirelessly to ensure that we got the best deal possible. She was always available when I needed her and made sure that everything was taken care of smoothly and efficiently. Her skillful negotiation and timely communication were paramount to our success in getting a perfect house with a very reasonable price in a rising real estate market.
Overall, I highly recommend Kim to anyone in need of a real estate agent. Her professionalism, expertise, and dedication to her clients truly set her apart from the rest." Read Less

"Kim Heng and Alex Seroff were outstanding to work with during the sale of our home in Palo Alto! They took care of so many of the smallest details and made getting the property ready for sale really e… Read Moreasy for us, even as they did all the heavy lifting. They were present with us for all the document signings, and they really went above and beyond at all steps of the transaction. The home was well marketed, and in the end the transaction was smooth and seamless. We would definitely utilize their services again for any real estate transactions!" Read Less

"Superb service, great advice and rapid responses when needed. Also great service after the sale."

"If your are buying a home, this Realtor is a good choice. If you are selling, my experience is that there is a constant change in staff at their open houses. The staff is not knowledgable about the … Read Morehouse, they gave out the wrong selling price to potential buyers, the staff doesn't put out many signs indicating there is an open house. For two weekends, there were none. Other agents put a "Open Sat/Sun" sign or similar on top of the "For Sale" sign when there will be an open house, not Heng Seroff in my experience. Given the outstanding performance of the previous firm where Kim Heng and Alex Seroff cut their teeth, you would think they know better. I realize that it is hard to find staff, so they may not know whether they can even hold an open house. So buying their houses is good because you will have less competition, selling through them will be lacking in marketing. The house did eventually sell, I think largely because it was the least expensive house on sale in the city at that time." Read Less

Bob b.

"I still look around my house and feel gratitude for what Alex and his thoroughness helped us achieve. We live in what I would consider paradise. Not only that, but Alex still sends us holiday cards ev… Read Moreery year. It's not because he wants more business, either. He's just a genuinely kind (and brilliant) person." Read Less

Irene T.

"The Heng Seroff Group is a top notch real estate agency. Alex Seroff was my agent, and I was very favorably impressed by our initial phone call, but my esteem grew by leaps and bounds at every step o… Read Moref the selling process. Alex was retained to sell my mother's home just before Santa Clara county went on Covid-19 lockdown. Yet Alex found ways to continue renovations, keep me apprised of progress, attend to every little detail, remain calm throughout (despite the unusual, stressful circumstances), and assuage my market concerns with realistic assessments and solutions. He is also just so easy to work with being kind, intelligent, and extremely articulate. Heng Seroff impressed me as an agency by holding weekly online meetings discussing market data that clients could participate in, and by producing such thorough, attractive marketing plans and packages. In the end, a solid offer was submitted the week the house went on the market and closing went as smooth as silk. If you're looking for a highly professional, service-oriented agency, make sure you call Heng Seroff and ask for Alex. Seriously. I couldn't be more pleased." Read Less

Le H.

"Kim and Alex is a great team. Kim is my agent buying a house, she understand what I'm looking for precisely, then with her great knowledge, experience and connections, she find me the right house, go … Read Moreabove and beyond, she help negotiate a good deal, got me the house even though I'm not the highest offer. I recommend her to anyone who want to buy the right house on the market, her service is impeccable." Read Less

Yong K.

"Great experience having Kim and Alex helping me find my dream house in Los Altos Hills. They are an awesome team. I'm very happy with their support and expertise in the entire process."

Maria Z.

"Extremely satisfied with the house purchase experience with Kim Heng.a. Extensive and in-depth knowledge of bay area housing market.b. Exceptional diligence and patience during the entire searching, i… Read Morenvestigation, negotiation, closing process.c. Impressive bidding strategy to get us the house with an not-the-highest offer." Read Less

Genzhi Y.

"We have just purchased our first house with Alex Seroff as our buyer's agent. He designed a bidding strategy for us and executed so that our very first offer was accepted even though it wasn't the hig… Read Morehest bid. He pays a lot of attention to the details important to the seller's agent so that the offer stands out even when not the highest. He definitely saved our money and helped us get a better home than we expected. In addition to that, Alex is always available, communicative, transparent. He explains everything and goes over the details until we understand every single part of the transaction. He stays in touch with the seller's agent and the loan team and gives us all the context to help us make informed decisions. I couldn't have been happier with Alex. I learned about Alex from my friend - Alex handled selling my friend's home and that went great. For us, Alex definitely went far beyond our expectations. Thank you so much Alex!" Read Less

Stepan F.

"I highly recommend working with Kim Heng. She and her partner, Kevin Chiao, did an exceptional job selling my condo in Palo Alto. Not only were they a complete joy to work with, they went above and be… Read Moreyond to help me get my place ready to show. Their marketing and pricing strategies were quite powerful -- over 150 visitors during open house weekend, followed by more than 20 offers and closing for 37% more than my wildest dreams. It my pleasure to give them my highest recommendation." Read Less

Grayson S.

"I have worked with many real estate agents in the bay area and my experience with Kim and her team was exceptional! Worked with Kim and the Deleon team for multiple properties. She is very detailed or… Read Moreientated from the beginning to the end. She gave us well prepared market analysis for the bay area real estates before we decided where to buy our new home. As an expert of the bay area real estates, she has all the information you need to make a good decision. She was able to answer all questions we had during house tours and gave only honest and valuable suggestions. She also goes above and beyond to help negotiate the price, looking for finance options and follow up with third parties to ensure a smooth close. We never had to worry about any steps during the process. Her honesty, efficiency and professionalism are the reasons that we came back to her for multiple real estate purchases. Highly recommended!" Read Less

Jason G.


Olga G.